Sue Scheff: Another Great Review for Google Bomb Book

Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet

John W. Dozier Jr. and Sue Scheff
Health Communications, Inc. (2009)
ISBN 9780757314155
Reviewed by Irene Watson for Reader Views (01/10)

First of all, I have to say “Google Bomb” may be the most important book anyone that has Internet presence should read. Owning a number of online businesses myself, I was eager to read this book because I wanted to know more about Sue Scheff's experience and the successful outcome of a lawsuit. Her case was the first in Internet defamation and landed her $11.3M. But, there was so much more I learned than her story.
Written by Sue Scheff herself, as well as John W. Dozier Jr., a Internet law attorney, “Google Bomb” not only tells of Scheff's experience with defamation by nasty people but also the emotional trauma she went through. For a site that started off being a helpful site to parents of troubled teens, it ended up smeared all over the Internet as deceptive. The interesting aspect is that the disparaging comments went viral and ended up on the top of the Google search engine. Consequently, potential visitors to Scheff's site were redirected to derogatory and defaming information.

Dozier’s parts of the book follow Scheff's comments and experience. They intermingle, giving the reader a fuller understanding of how others can control your site by, for e.g., creating anchor texts on their site but using your information and directing the visitors to their site where the defamatory information exists. Or, in other cases, the anchor texts are used by competitors so the visitors are directed to their sites instead of yours.

Dozier also explains how you can protect yourself against such attacks and gives suggestions of some Internet companies that offer this service. He also goes into copyright violations, cyberstalking, the Striesand Effect, hacking, spamming, and theft of trademarks. As I mentioned before, this could be the most important book you could read. It sure is for me. I used a full container of sticky tabs to mark important information and areas I need to re-read and implement.

“Google Bomb” is highly recommended because it gives you important information of what could happen to innocent people if not protected or on top of matters. Unfortunately there are many laws not in place to protect us on the Internet so we have to take our own responsibility to be cognizant and one way is to sign up for Google Alerts. This book isn’t meant to scare the site holders, but to inform them of what could happen if not aware. Awareness is the key, and by reading “Google Bomb” I can guarantee you will become more aware than you were before

Sue Scheff: Another Great Book Review by Conversations with Moms

Google Bomb Review – The Untold Story of the $11.3M Verdict

By Conversations with Moms

When I first started being active on the internet, I was very naive to the Internet World. I’ve learned a lot in the past year and thought that I truly understood the power of the internet. Until I read, “Google™ Bomb”.

Lets just say that I now feel as though I lived in a cave. I was totally unaware of the true power and damage that the internet can do. I don’t know where I was in 2006 to not have heard of the landmark internet case that won Sue Scheff $11.3 million for defamation of character. The only thing I can think of is that I wasn’t active online and didn’t really pay attention to what happened in the internet world.

When I was asked to review this book, I was curious as to find out what could have happened to Sue to make her have won such a large lawsuit. I had never heard of the term Google™ Bomb and thought it would be an informative read. I HAD NO IDEA JUST HOW MUCH I WOULD LEARN.

I was happy to provide this review if only to spread the word of how vicious the internet could be and in hopes of getting the word out that there are simple things you can do to protect yourself.

Read the entire review here: http://conversationswithmoms.com/2009/10/20/google-bomb-review-untold-story-113m-verdict/?sms_ss=twitter

Part 2 will be tomorrow.

Sue Scheff: A Way Through Rave about Google Bomb Book

Google Bomb by John W Dozier Jr. and Sue Scheff

Reviewed by Jane Balvanz

We all know the drill the flight attendant gives before the plane takes off. “Ladies and gentleman, please note the compartment above where the oxygen masks are stored. In case of an emergency, they will drop down. Please put your oxygen mask on first before assisting children or others.” We know why. If you can’t protect yourself first, you can’t help anyone else.

The Google Bomb book is a metaphoric oxygen mask. If we want to protect our kids from cyber bullying, we need to know what can happen to adults on the Internet. While it’s a wonderful place to communicate, conduct business, and access information, the Internet is also a virtual place with cyber land mines. You can’t navigate around them if you don’t know they exist.

A line from the book made me sit up and take notice: “Parents, if you cannot use and understand the technology your kids are using, then don’t allow them to use it. Period.” This wasn’t a call for parents to shut off their kids’ computers, cell phones, or ban them from technological advances. It was a call for parents to know as much as their children about technology, because what you don’t know about the Internet can hurt you….and your family.

This brings to mind one of my friends. She’s a successful business owner, financially astute, and her business is not Internet dependent. In fact, she’s so successful she doesn’t even have to advertise. She’s savvy, but she doesn’t know how to navigate on a computer let alone access the Internet. Her children know more about this technology than she does. They are six and seven.

Now to the matter of why the Google Bomb book exists. Sue Scheff, renowned and respected child and parent advocate and founder of Parents Universal Resource Experts (P.U.R.E.), became the target of unfathomable Internet defamation. She was hit by a Google Bomb. Because of false, defamatory material written about her on the Internet, she became a magnet for serious cyber stalkers and their followers. For a while, Sue’s life was not her own. Her story reads like the horrifying cyber nightmare you never want to experience and a “how to” in case you do.

Though reeling from cyber abuse, Sue refused to become a victim. She took measures to address the damage done. Lucky for us, John Dozier, Jr. and Sue chose to write this book. We benefit because Google Bomb teaches us ways to protect ourselves and our families from Internet abuse. One invaluable section, Top Ten Steps You Can Take to Protect Yourself Online, outlines how to take action immediately. The steps are preventative – think oxygen mask vs. domino effect. When your reputation is attacked online, the following can fall, one after the other: others’ trust in you, your job performance, your business, your area of expertise, your self-esteem, chances for advancement, and maybe your job. Your children may be teased or shunned because of it, and the result can be on beyond devastating. Just ask Sue.

In the end, Sue won an $11.3M lawsuit against her cyber stalker. The road was long and painful. The verdict was a landmark decision that changed the way we use the Internet. As you seek to guide and protect your children regarding Internet usage, seek to protect yourself as well. Put your own oxygen mask on first.

Follow A Way Through on Twitter. @AWayThrough @JaneBalvanz @BlairWagner

Sue Scheff: Google Bomb book receives more praise!

I am so overwhelmed at that fantastic reviews Google Bomb is receiving. Yesterday McClatchy-Tribune wrote a wonderful review:

Read it: Google Bomb' aims to protect you from information age trolls

I have received many emails and calls from people all over, singing the praises of Google Bomb. My last caller just told me she ordered 20 copies to share with business associates, as they are now experiencing the effect of a Google bomb from one disgruntled client.

Take cover early - learn how to protect your online image and your cyber resume today!

Sue Scheff: Why you need to purchase Google Bomb book - By Christopher Burgess

· Who should purchase Google Bomb?

Every person with a name and reputation which they wish to protect should purchase this book. You don’t have to be a technological titan to understand the examples provided. The take-away knowledge provides you a fighting chance to protect, and when necessary, reclaim your reputation. My adage re family online safety is: “Invest in your family’s online safety, commensurate with the value of your family.” This book’s modest price is asymmetrical to the increased value you’ll experience in your reputation safety quotient.

· Why you should purchase Google Bomb

Google Bomb is road-map clear, no missed exits, nor wrong turns, no questionable advice. It is an arrow in your quiver, so that you may defend yourself and/or prepare yourself should you have the unfortunate experience of receiving the vile ill-will of another via the social media environment in which we collectively exist – you do have a fighting chance.

· How Google Bomb touched me

Only infrequently does a book cause a reader to experience a personal visceral reaction; for me, it’s happened only once before. Google Bomb, the telling of Sue Scheff’s personal story in the recovery of her good name and reputation, is such a book, it moved me, and it will move you. Allow me to explain.

Those who know me well will have immediate understanding why a book which charts the Herculean efforts required to reclaim your good name, reputation and professional stature following the actions of a few to destroy, such resonated with me. You see, once you’ve traversed that road of false accusations, you never wish to replicate the journey again, and you’d wish it upon no one.

When it’s happening it’s surreal and unbelievable. Once the realization you aren’t dreaming hits home, you are either overwhelmed and capitulate, in effect self-declared road-kill or you take inventory of all your resources and deduce your good name and honorable reputation are the only remnants of your life worth protecting. You then take these remnants and use them to form the foundation of your reclamation efforts. Even if your first steps may feel a bit like Don Quixote tilting at windmills, persevere, what journey ever started off with every experience preordained?

I appreciated the description of the pivotal moment when Sue described the last straw, the straw which caused her to stand up and say, “Enough already.” I had complete visualization of her reaction when the miscreants who had been attacking her persona and her company, began attacking her children. I had no doubt her “mother bear” instinct to fight and protect her offspring was fully awake and it was game-on!

Unfortunately, bad things do happen to good people. You strive, perhaps seemingly altruistically to bring goodness to this world and awaken one day to find yourself surrounded by vile and unconscionable accusations. Your mindset describes the event as “stupefying,” you are now seemingly being punished for your good works. Google Bomb describes such an experience, Sue’s experience.

· What to do and how to do it

John Dozier’s insightful discussion of events, throughout the book, is clear and concise – the reader can easily understand the, “why” behind each of Sue’s actions. I found myself rereading and noting the legal and technical strategy employed as Sue’s reputation was reclaimed. I was nodding my head with great satisfaction as those wishing ill will upon Sue and her family were identified, held accountable and brought before the courts where they were ultimately held responsible and duly punished.

· Applicability for businesses and intellectual property

John’s extrapolation of his methodologies to the realm of a small, medium, or large company’s reputation and intellectual property protection is spot-on. My own book “Secrets Stolen, Fortunes Lost” was stolen within 60 days of publication from my publisher, and then shared via peer-to-peer networks (see my article Secrets Stolen, No Just the Intellectual Property which describes the experience). Plainly spoken, if you have intellectual property, “Have a strategy!” to protect it.

· Reputation Defense

Highlighting the good works of Michael Fertik’s Reputation Defender, was personally appreciated, as it reoriented my compass with respect to his firm – I’ll be re-engaging the company to learn more about their capabilities. My first encounter with Reputation Defender can only be described as “going sideways” and I have no doubt it was an anomalous event – I look forward to learning more from Michael or his staff, as Sue’s experiences described in Google Bomb, clearly show them to be effective.

· Google Bomb’s call to action

I agree with and wish to associate myself with the call-to-action contained in the book. We are all responsible for keeping our shared online community safe. When self-policing and self-control fail, then we do require meaningful laws availed to law enforcement and prosecutors. Laws having backbone and are easily understood and are flexible enough to anticipate evolution of technology are required. In essence our current situation is analogous to having a population center of millions without a “time-out” corner.

In my opinion, we need alignment of state and federal statutes which will hold accountable those engaging in cyber stalking, invasion of our privacy, personal impersonation and character defamation. In the United States, well meaning legislators are acting individually and from the optic of their constituent states – we need federal action. Furthermore, restraining orders need to have appropriate meat attached to their bones, with a need to integrate 21st century technologies – in the physical world 100 feet is measurable, in the virtual world, geographic borders are obscured – lets bring technological audit trails, access controlled environments and filtering into play.

It is no small task to fill the international voids which provide haven for both domestic and international criminal or malevolent individuals to operate with impunity, but instead of describing the difficulty, let’s get started. I’m all in! If we don’t all step up and contribute, then Sue’s story will be the first of many more to come.

· My personal thank you

In closing, I’d like Sue to know I’ve great personal empathy for the angst which she and her family experienced and I commend her for her display of personal courage and fortitude, from her decision to stand up and not take it any more, all the way through the sharing of her story so that others may learn from her experiences. For John, your work speaks for itself, nicely done sir.

Thank you Sue also for your good works both individually and through your Parents Universal Resource Experts (Pure); it is clear you are one of the good people, and many families no doubt are grateful beyond their ability to articulate for the assistance you provided. Thank you John for your clear explanations of the legal strategy and steps one can take to protect oneself, you’ve empowered many.

--
Christopher Burgess
Christopher is the senior security advisor within a Fortune 100 company. He is also the co-author of Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century
http://www.secretsstolen.com/
Twitter: @burgessct
This reviewer paid for this book

Sue Scheff: Google Bomb Book receives praise from CA Defamation Law Blog

California attorney, Adrianos Facchetti, recently reviewed Google Bomb and his comments are amazing. I am always grateful that others are finally hearing and understanding what is happening in cyberspace. It is a growing and expanding problem as small businesses are suffering, reputations tainted, and lives being ruined by a some vicious keystrokes and clicks of a mouse.

Read the outstanding reviews click here.

"Google Bomb"! Where was this book last month when I could have used it?

"Google Bomb"! Where was this book last month when I could have used it?

By: Gryphen

Sue Scheff didn't expect she'd make enemies when she founded the child and parenting advocacy organization PURE. But someone began attacking her on the Internet, posting enough defamatory statements to compel her to bring a lawsuit. She won $11.3 million in 2006.In light of what happened to me last month, and what continues to happen to other people attempting to bring out the truth concerning Palin and other GOP leaders, I thought that this might be an important book for people to purchase in order to protect themselves from future attack.

It was written by Sue Scheff and John W. Dozier, who is an expert in "Internet Law", and specializes in representing businesses and individuals who have suffered defamatory attacks via the internet.I am going to purchase this book for my own edification and recommend to my friends, who own blogs and websites, to go out and get themselves a copy as well.There is no telling who the evil minions will go after next and we may as well be ready for them.

Sue Scheff: Dr. Michele Borba Blogs about Google Bomb book

When I read Michele Borba’s Blog post yesterday, I was thrilled and also reminded that my story was very difficult to write, since I didn’t share my inner turmoil of the horror of Internet Defamation and Invasion of Privacy with many of my friends and family.

Since my victory over Internet Defamation, I have discovered I am not alone. Most victims of Internet Slime are private, fearful and feel powerless and alone. My book is giving these people hope again. Don’t forget to order Google Bomb today, not only for my story, but to learn from my ignorance of the power of the Internet and how to protect your online image.

Google Bomb: The Untold Story of Sue Scheff and Her $11.3M Verdict That Changed the Way We Use the Internet

Are you ready to be google bombed? Why you must read Sue Scheff’s story

By Dr. Michele Borba (Parenting Expert and Today Show Contributor)

First off, a little disclosure: a few weeks ago I admit to being absolutely clueless about Sue Scheff’s infamous defamation case. (I know, I know, my head must have been buried in the sand to miss all the news coverage). When I finally did read her story I realized my ignorance was somewhat of an advantage. You see the only Sue Scheff I had known was a parent advocate, a caring friend, and a woman of impeccable integrity. Once I read the cyber nightmare she endured I knew that if this happened to a person such as Sue with such heart and strong character it could happen anyone. It’s also exactly why you must read Google Bomb. So allow me to introduce you to my friend, Sue Scheff and describe what happened to her with hopes it will never happen to you.

Allow Me to Introduce You To My Friend, Sue Scheff

It all started a few months ago when I began using twitter. I loved the ease of connecting and meeting new colleagues, one of whom was a woman named Sue Scheff. It didn’t take much to recognize from her posts that she cared deeply about kids, had a solid pulse on parental concerns and was always willing to offer help to those who asked. She had that “real” quality that you just couldn’t miss. I learned she had authored, Wit’s End: Advice and Resources for Saving Your Out-of-Control Teen, and founded a well-acclaimed organization, Parents’ Universal Resource Experts (P.U.R.E.) which helped parents find ways to protect their children from destructive influences by educating them about the issues their family faces.

Over time our online relationship became an offline friendship. We talked frequently and in one chat Sue told me her next book, Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (with John Dozier), was about to be released. I started reading it the moment it arrived and literally couldn’t put it down. I honestly can’t recall the last time I was so intensely moved by a story. It was also the first time I knew Sue had endured what you might call a cyber-nightmare: she had been google bombed.

Google Bomb: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)

August 2003: Sue Scheff Is Google Bombed

Sue Scheff’s story began on August 2003 when her integrity was first attacked ironically on the very website she created for at-risk teens. The slam was one vicious post from a parent who Sue had tried to help. But within no time that post turned into a full-blown character assassination that went viral. Educational articles and parent resources she wrote to help parents were suddenly laced with unspeakable descriptions defaming Sue’s character. Slanderous posts were now everywhere on the information highway and were impossible to stop, take down or erase. What’s more, if you googled Sue’s name you were detoured from her website and to dozens of porn sites. And the cyber attacks proved deadly offline as well: Sponsors pulled away from her, clients stopped calling, and friends stepped back.

Sue’s reputation as a parent advocate was smeared, her business ruined and her work for children’s destroyed. One woman’s vicious intent to destroy Sue’s credibility and character succeeded with a mere click of a computer key.

Sue’s Fight for Character and Redemption

Sue fought back to defend herself and restore her damaged reputation but at a huge cost—both physically and emotionally. In the next three years I learned she had racked up over $150,000 in legal fees, watched her organization nearly disintegrate, and developed classical symptoms of agoraphobia where Sue could barely leave her home let alone answer her phone. And then hired an attorney and endured a tough legal battle to try and reclaim her reputation.

On September 19, 2006 a Florida jury declared their own outrage and awarded Sue a landmark $11.3 million verdict. That verdict sent a strong warning that destroying lives online would not be tolerated. And right they were.

Cyber attacks have become a growing trend among adults as well as youth and those attacks are destroying lives. The first step to change is knowledge and that’s exactly why I urge you to read Google Bomb. Please read it carefully and then pass it on to others. If this could happen to Sue it could happen just as easily to anyone—including you or your family.

I was on my own person emotional roller coaster reading this book. From complete disbelief: “Is this really the same Sue Scheff?”; to rage: “How could anyone do something like this to another human being!!!?”; to tears: “How did she live through this?” And when I read the final page I actually stood up and cheered. I cheered Sue’s character, grit, and unwavering determination to right a terrible wrong.

Thank you, Sue for having the courage to fight back to defend your reputation and tell your tale. It’s an example to us all.

Aristotle said years ago that the true measure of a person’s character rests in their actions. Your actions speak volumes, my friend.

Michele Borba is the author of 22 books including Big Book of Parenting Solutions which is now available. Follow her on Twitter @MicheleBorba

Sue Scheff: Sneak Peak of Google Bomb - The Foreword

Last week was fantastic as Google Bomb book launched into book stores and Amazon numbers were remarkable! The LA Times did a 4 part series leading up to the official release date of September 1st. Here is part one, which is where Google Bomb begins! An engaging and dynamic foreword by Michael Fertik. For those that know me, I have always stated that my attorney, David Pollack vindicated me in a court of law, and it was Reputation Defender that brought my virtual image back to where it was prior the malicious and defamatory attack on my organization, my name and my family.

Part 1

Sue Scheff didn’t expect she’d make enemies when she founded the child and parenting advocacy organization PURE. But someone began attacking her on the Internet, posting enough defamatory statements to compel her to bring a lawsuit. She won $11.3 million in 2006.
In this exclusive preview of the book “Google Bomb,” Brand X brings you the story of what the lawsuit means, Sue’s own perspective and 10 tips to protect yourself online. The series begins today and will continue through Tuesday, when the book goes on sale [on sale now].

We begin with the foreword by Michael Fertik, CEO and founder of Reputation Defender:

Google is not God. Google is not the First Amendment, and it is not the truth. It is a machine. It may be the best machine invented in the past fifteen years, with myriad benefits for human knowledge and collaboration, but it is still just a machine that operates on rules devised by people. For that reason, it is both inherently fallible and subject to deliberate abuse.

It may be amazing that we actually have to say that Google isn’t God or the equivalent of freedom of speech or informational gospel truth. But it is clear that many of us believe that what shows up on the top of Google results is the most important, best, most accurate, most complete, most reliable, and most up-to-date information about the subject we are searching. From what is publicly understood about Google, it seems that the search engine scientists who work there try very hard to make the most democratically valued information rise to the top, on the basic operating theory that the wisdom of the crowd will, over time, tend to favor the best and most comprehensive websites that discuss a particular topic, be it animal, vegetable, or mineral, cabbages or kings.

But despite what may be Google’s best efforts and intentions, the machine gets it wrong at least as often as it gets it right. The errors and omissions of the world’s search engines visit punishing consequences on the victims of erroneous, obsolete, incomplete, or false information. Nonetheless, despite this mixed (and possibly worsening) track record, the rising primacy of Google as the world’s most important data channel seems to hoodwink many of us into believing what we see when it comes up on the top of Google search results. The theory goes: if it shows up on Google, it must be true and it’s somehow the best information about the subject being searched.


It is clear that people make decisions based on what they find in the top positions on Google: multiple visual “heat maps” published on the Internet have shown that the vast majority of Google users look at the top few results and ignore everything below them.

This is important for all of us, as we have become as searchable as the subjects we crave information on. What shows up at the top of Google can make or break our professional lives, our chances at romance, and our ability to get into the school of our dreams. It is far easier to harm someone and destroy their reputation on the World Wide Web than it is to make that person look great or even plain vanilla neutral. Blogs and discussion forums often enjoy more prominence in search engines than newspapers and other edited professional journals. Under the rules of search engines as they exist today, odd blog and forum corners of the Web can be turned into powerful launch pads of interpersonal attack.

There are real-life consequences when someone aims to destroy someone else on the Internet. It’s all too easy to destroy another person on the Web. In cyber-slamming cases, victims are often intimidated into silence because they feel powerless and helpless, and their first instinct is to shut themselves up so that things don’t “get worse.” Sue, a victim herself, is a rare individual because she decided to stand up for herself on the Web, defend herself in the courts and online, and go about protecting herself and others in an assertive way. You may or may not agree with everything Sue and John have written, but we can all agree that the narrative they tell is an important one for the emerging discussion of Internet, speech, and the speech-shaping powers of Google.

Part 2 Do you know what Google is Saying about you?
Part 3 Ready to protect yourself online? OK, let’s get started
Part 4 The top 10 ways to protect yourself from e-venge

Order today!

Google Bomb book hits LA Times!

The LA Times started last Thursday with a 4 part series on the launching of Google Bomb Book. Today is the official release date! Part one was the dynamic foreward by Michael Fertik, CEO and founder of Reputation Defender. Part two is my turn, and here it is!

Sue Scheff didn’t expect she’d make enemies when she founded the child and parenting advocacy organization PURE. But someone began attacking her on the Internet, posting enough defamatory statements to compel her to bring a lawsuit. She won $11.3 million in 2006.In this second installment of our exclusive preview of the book “Google Bomb,” (read part 1 here) Brand X brings you Scheff’s story.

Even years later, “Sue Scheff is destroying lives…I want others to know…” still has the impact of a sucker punch I didn’t see coming from the Internet. It was August, 2003 when the first attack on my integrity appeared on a website that focused on programs for at-risk teens, the industry in which I provide services to parents via an organization I founded called PURE. The individual posting was a parent I had actually tried to help after she contacted me for assistance. So, imagine my shock when that first unexpected accusation escalated into a full-blown character assassination.

Threats were made against me and a gang mentality took hold as numerous voices began to chime in. Who were these people? Other than the initiator of the attacks and the website owner, I had no idea. Why did they seem so driven to destroy me and my organization? Again, I was clueless. And I had absolutely no idea how to make this runaway train stop. I didn’t dare make my presence known on the forum for fear of the virtual lynch mob that went after a few well-meaning supporters who tried to intervene on my behalf only to end up like road kill on the Information Highway themselves.

As I continued to watch this whole crazy thing spin beyond damage control, something just as frightening would eventually snake its way into the search engines of Google: If you typed in Sue Scheff it wasn’t my website with educational articles and resources for parents that appeared at first glance. No, because over two pages of initial Google results led to links that took viewers to sites like Sue Scheff’s Red Panties where I was the star of a pornographic discussion. Not exactly what you want your kids or parents to see. As for professional colleagues, they were targets of proximity that risked losing their own credibility unless they kept their distance.

With no other way to defend myself and restore my damaged reputation, in December, 2003, I hired an attorney, David Pollack, who filed a lawsuit in Broward County, Florida against the originator of the attacks. In the next three years I racked up over $150,000 in legal fees and saw my organization nearly disintegrate. I developed classic symptoms of agoraphobia that transformed me from an extrovert who loved working with families, to a depressed recluse who wouldn’t answer the phone and rarely left the home I had mortgaged to the hilt in order to continue litigation.

Victims of Internet defamation and cyberstalking reside in a lonely place in our society. It’s like living in a Leper Colony: Population of One. Make no mistake. This monster is an equal opportunity offender that does not discriminate on the basis of your profession, gender, color, religion, or anything else that we think might set us apart from every other person in life. From lawyers to landscapers, teens to grandparents: No one is immune.

The malicious stroke of a key has become the equivalent of a cyberbullet. Only it’s not just getting fired off into cyberspace, it’s hitting intended targets in very real, physical places. The underbelly of Internet society that aggressively pursues unsuspecting victims, and the lack of legal protection against the invisible trolls who bully and stalk at will, has received a recent spike in public awareness. Good.

We need very real repercussions for violating a reporter’s privacy in a motel room with a peep camera for mass voyeuristic consumption. We need to insist upon a civilized Internet community where good, decent people can no longer be held hostage by a vindictive ex-spouse, a mentally unbalanced customer, or some acquaintance in class that goes by the name of “anonymous.”
After nearly losing my house to pay for my day in court, and nearly losing my sanity as well as my business during the three years it took me to get there, on September 19, 2006, a jury declared their outrage with a landmark $11.3M verdict, a forceful warning that ruining lives with online attacks is wrong and will not be tolerated.

And yet I continue to be stunned by the volume of emails I receive with heartbreaking stories that are as bad, or worse, than my own. The wheels of justice plod slowly in a www.world that moves at the speed of thought, the click of a mouse. So as we continue to wait for the courts to catch up with our virtual reality, do you know what Google is saying about you?

– Sue Scheff and Olivia Rupprecht

Sue Scheff: Google Bomb Featured on Author's Buzz!

If the Internet is a blasting cap, Google is a nuclear bomb!

Sue Scheff takes us on an emotional journey from intimidation and fear to complete absolution before a jury of her peers. John Dozier, a renown Internet Lawyer, expands on Sue's $11.3 Million dollar jury verdict with guidance for all netizens.

An essential resource that is part novel and part training manual; and a call for the transformation of they way information is managed online. Prescriptive advice for an early warning system, building a defensible presence, and protecting the good names of loved ones.

For more information and pre-orders, visit http://www.googlebombbook.com/

Sue Scheff: Outstanding Endorsements for Google Bomb Book!

As author of the foreword and CEO and Founder of Reputation Defender Michael Fertik says, “Google is not God. Google is not the First Amendment, and it is not the truth. It is a machine. It may be the best machine invented in the past fifteen years, with myriad benefits for human knowledge and collaboration, but it is still just a machine that operates on rules devised by people. For that reason, it is both inherently fallible and subject to deliberate abuse.”

—Michael Fertik, CEO and Founder of Reputation Defender

“I haven't been this affected by a book in a long time. I went from a shaking rage to knots in my stomach to tears and finally to cheers. What happened to Sue could happen to any of us, and Google Bomb’s practical guidance, makes this a highly profound and useful book that the world needs to read.”
—Michele Borba, Ed.D., Author of The Big Book of Parenting Solutions, Parenting Expert and Today Show Contributor

“Google Bomb is a great book! The Constitution protects free speech, but slander is not free speech. We should be able to hold slanderers accountable, and Google Bomb helps readers do that.”
—Senator Walter G. “Skip” Campbell, Jr.

“Parents need to teach their kids to be safe online, and Google Bomb offers a game plan that even a technophobe can execute. A must read for anyone who has ever posted their name on the internet, but especially for those whose kids are doing so every day.”
—Danielle Wood, Editor-in-Chief, Education.com

“Google Bomb is an instructive and timely book that will only become increasingly relevant as our laws catch up to the realities of today’s evolving technology. Sue’s triumph over her attacker underscores the principle that there is no constitutionally protected right to defame others online.”
—Fatima R. Fahmy, Attorney at Law

“Google Bomb offers solutions to virtual threats and character assassinations and is a wakeup call as to why we need tough legislation to protect the innocent – albeit children, adults, or businesses. Bravo to Sue Scheff and John W. Dozier Jr. for writing this much-needed book.”
—Ross Ellis, Founder and CEO, Love Our Children USA

Sue Scheff: The Untold Story of the $11.M Verdict

ARC's are going out - the reviews are amazing!!!

Learn more at http://googlebombbook.com

Remember, what you post today can haunt you tomorrow!

Sue Scheff: Google Bomb Book

My co-author, one of the leading Internet Attorney’s – John Dozier, and his team have been busy getting ready for the launching of Google Bomb! In stores and online on September 1st, 2009, this upcoming best selling book will document my untold story of the $11.3M Landmark Case for Internet Defamation and Invasion of Privacy.

John Dozier will give you the legal landscape as well as insights on what is lurking in cyberspace. Michael Fertik, CEO and Founder of Reputation Defender, lends his expertise in Online Reputation Management with his foreword. Together we have assembled a dream team for Google Bomb – Meet the Authors! Visit http://googlebombbombook.com/ for more information on this very timely book!

Just recently the Dozier Internet Law Firm marketing team has put together some YouTube introductions – check them out!

Google Bomb: Online Impersonators http://www.youtube.com/watch?v=lXTSiq3b6fM
Google Bomb: Call to Action http://www.youtube.com/watch?v=BGCrGqtG36g
Google Bomb: Land of a Million Dreams http://www.youtube.com/watch?v=uSSlariie2s
Google Bomb: What is Your Legacy to Be http://www.youtube.com/watch?v=GtopTox7kxo

Sue Scheff: Google Bomb Chapter One - We're Not in Kansas Anymore

John Dozier and his team are having fun creating teasers for our upcoming best selling book of one of today's hottest topics!!!! Internet Safety, Online Image, Monsters of the Web and more!

The Untold Story of my $11M Jury Verdict for Internet Defamation - Landmark Case and growing problem in the World Wide Web. - No - we are not in Kansas anymore!

http://www.youtube.com/watch?v=2byX1XG9qT8

Order today at http://googlebombbook.com

Sue Scheff: Google Bomb Book - Grows on YouTube

It seems the animation is only growing in steam - and my co-author’s tech team is creating more and more videos to help bring everyone a better understand of the launching of Google Bomb Book!

Dozier Internet Law and Sue Scheff:
http://www.youtube.com/watch?v=inSlnQO_Xr0

Online Defamation Verdict:
http://www.youtube.com/watch?v=k9O1aWJ15TI

Google Bomb Late Summer:
http://www.youtube.com/watch?v=w_7P6PNOrSE

Sue Scheff: Google Bomb Book Take 3

Gosh, my co-author is not only a leading Internet Attorney - he and his team create amazing animation! Of course, promoting our upcoming best selling book - Google Bomb!

Check out this new animation describing some of the Scofflaws of the Web today….. You can read more abou tthem under Monsters of the Web on the recently launched website.

Sue Scheff: Google Bomb Book Has New Website

Visit http://www.googlebombbook.com/ and meet the authors, find out what is inside this explosive upcoming best seller and take the time to learn how to maintain your online image!

Sue Scheff: Google Bomb Book Take Two on YouTube

Google Bomb, the book, written by Sue Scheff and online defamation lawyer John W Dozier Jr, is coming soon. The final edits of Google Bomb are being finalized. One of the interesting aspects of the world of the mobosphere is organized attacks. This animation tells a story that is happening more or less daily in one form or another and this is covered extensively in Google Bomb. As a defamation lawyer it is becoming common because I hear the stories every day. Attacking on the web to gain an economic benefit is closer to extortion than free speech.

Watch YouTube Latest Google Bomb Video: http://johndozierjr.typepad.com/dozierinternetlaw/2009/06/defamation-lawyer-google-bomb-book-coming.html

Pre-Order today at Amazon: http://www.amazon.com/gp/product/0757314155

Sue Scheff: Google Bomb Book Debut on YouTube

Google Bomb, the book, will be in your favorite bookstores September 1, 2009.

Google Bomb is the story of Sue Scheff and legal commentary from John W Dozier Jr.

Check out the new animation review of our upcoming best-selling new book!

Click Here for YouTube Debut: http://bit.ly/14ma3I