Saturday, December 19, 2009
Google Bomb Book - Blog of Christopher Burgess
Here is the first part:
Online Safety: Reputation and Personal Brand (A review of the book - Google Bomb)
We all have a reputation. When you were young, you may have been known as the "ultra-smart" student or the one who wore "keds" or perhaps the "bratty one" or the "swimmer" - all labels. And as we matured the labels and nicknames associated with us adjusted. When we entered the working world we all were rated and graded on our clothes, performances, and achievements. Perhaps those judging were our customers, clients or supervisors and throughout the engagement our personal and professional reputations were formed and perhaps you had your professional dossier in hard copy and you also had the "hall file" or personal reputation. Today, the reputation is dynamic and while the hall file certainly remains, each of us as individuals has what is affectionately known as our personal brand.
Click here to read complete article >>>>>>
Saturday, October 31, 2009
Sue Scheff: Reputation Defender – Protect yourself and your family’s online reputation

Soon after my review, I was contacted and asked if I wanted to speak with Michael Fertik, CEO of Reputation Defender. Of course I was intrigued and open to finding out more ways of how we can protect ourselves online.
I think my biggest concern online is keeping my children safe. I hear more and more about cyber-bullying and the damaging effects it has on the children being targeted. Kids can be cruel and the internet has become a weapon in spreading that cruelty. I like the way Michael described it best.
Tuesday, October 20, 2009
Sue Scheff: Another Great Book Review by Conversations with Moms
Google Bomb Review – The Untold Story of the $11.3M Verdict
When I first started being active on the internet, I was very naive to the Internet World. I’ve learned a lot in the past year and thought that I truly understood the power of the internet. Until I read, “Google™ Bomb”.
Lets just say that I now feel as though I lived in a cave. I was totally unaware of the true power and damage that the internet can do. I don’t know where I was in 2006 to not have heard of the landmark internet case that won Sue Scheff $11.3 million for defamation of character. The only thing I can think of is that I wasn’t active online and didn’t really pay attention to what happened in the internet world.
When I was asked to review this book, I was curious as to find out what could have happened to Sue to make her have won such a large lawsuit. I had never heard of the term Google™ Bomb and thought it would be an informative read. I HAD NO IDEA JUST HOW MUCH I WOULD LEARN.
I was happy to provide this review if only to spread the word of how vicious the internet could be and in hopes of getting the word out that there are simple things you can do to protect yourself.
Read the entire review here: http://conversationswithmoms.com/2009/10/20/google-bomb-review-untold-story-113m-verdict/?sms_ss=twitter
Part 2 will be tomorrow.
Tuesday, August 4, 2009
Sue Scheff: Google Bomb Featured on Author's Buzz!

Thursday, July 16, 2009
Sue Scheff: Google Bomb Book get ready to Launch!
This is very exciting - if you with media and would like a preview - contact PR by the Book - Jordan Bucher. jordan@prbythebook.com
DO YOU KNOW WHAT GOOGLE IS SAYING ABOUT YOU?
Visit www.googlebombbook.com pre-order today!
Wednesday, May 13, 2009
Sue Scheff: Google Bomb Book is Already Buzzing!

