Google Bomb Book - Blog of Christopher Burgess

I was flattered and honored that Christopher Burgess would add Google Bomb book to his Blog on Online Safety and Online Reputation Management.

Here is the first part:

Online Safety: Reputation and Personal Brand (A review of the book - Google Bomb)

We all have a reputation. When you were young, you may have been known as the "ultra-smart" student or the one who wore "keds" or perhaps the "bratty one" or the "swimmer" - all labels. And as we matured the labels and nicknames associated with us adjusted. When we entered the working world we all were rated and graded on our clothes, performances, and achievements. Perhaps those judging were our customers, clients or supervisors and throughout the engagement our personal and professional reputations were formed and perhaps you had your professional dossier in hard copy and you also had the "hall file" or personal reputation. Today, the reputation is dynamic and while the hall file certainly remains, each of us as individuals has what is affectionately known as our personal brand.

Click here to read complete article >>>>>>

Sue Scheff: Wall Street Journal Shares My Story

I was thrilled to be part of Columnist Elizabeth Bernstein's articlein the Wall Street Journal - The Dark Side of 'Webtribution'. She also listed my tips to help protect yourself online as well as wrote a fantastic column about what keystrokes can do to lives!

Click here to read her article dated 12/01/09.

Sue Scheff: Reputation Defender – Protect yourself and your family’s online reputation

Conversations with Moms interviews our foreword author, Michael Fertik, CEO and Founder of ReputationDefender.

The response has been overwhelming to Google Bomb book and I am thrilled that the reviews just get better and better. Be sure to order your copy today.

Source: Conversations with Moms

By: Maria Melo

When I wrote about my review of the Google Bomb book, I was not surprised about all the emails and comments I received concerning online reputation. I felt like I had learned a lot from reading this book and was a little less naive about the potential threats online.
Soon after my review, I was contacted and asked if I wanted to speak with Michael Fertik, CEO of Reputation Defender. Of course I was intrigued and open to finding out more ways of how we can protect ourselves online.

I think my biggest concern online is keeping my children safe. I hear more and more about cyber-bullying and the damaging effects it has on the children being targeted. Kids can be cruel and the internet has become a weapon in spreading that cruelty. I like the way Michael described it best.

"In the past, kids passed notes in class to spread rumors and viciousness. Now they use the internet. The behavior has not changed, just the medium."

Read complete interview: http://conversationswithmoms.com/2009/10/30/reputation-defender-protect-familys-online-reputation/